Whether it’s Two Hours or Two Years Long, You Can Share Your Adventure with #MyJeepStory

The Jeep brand is celebrating its 75th anniversary, and one of the ways its doing this is by launching a digital and social media campaign that focuses on what truly makes the Jeep brand in the first place: you, our loyal Jeep enthusiasts. The video below spotlights Dan Grec, an overlander and Jeep vehicle loyalist who has taken his adventure to the extreme, across two years and two continents, with a whole new continent (and new adventure) looming on the horizon. Check out his story below, then come see us at Gresham Chrysler Dodge Jeep Ram to kick off your own!

Dan’s story is amazing, but as he says in the video, “In reality, anyone can do it, it’s just a matter of making a decision and going for it.” So, even if you don’t rove from one end of the globe to the other, you can still make the decision to chase down adventure, wherever it lives. For his first trek, Dan brought along his trusty Jeep Wrangler, saying of it, “It was magic, it never broke down for the entire trip; it is the most important thing that I have, because without it, there is no journey.” Well put, friend.

“As we mark the 75-year milestone of the Jeep brand, there is no other brand that is able to embrace its global community in a way that invites these individual and compelling stories that have also shaped their own, personal journeys. Our Super Bowl campaign firmly acknowledged ‘We Don’t Make Jeep, You Do,’ recognizing that the rightful ownership of the brand resides uniquely within its fans, followers and owners. ‘My Jeep Story’ will help bring to life and pay tribute to the true spirit and humanity that has come to embody the brand.” –Olivier Francois, Chief Marketing Officer, FCA Global

Perhaps you’re not looking to roam the globe nomadically for the next two years, but you can still get in on some awesome adventure by coming in to our showroom, located on 855 NE Burnside, Gresham to check out the excellent selection of new and pre-owned Jeep models. When you find the right wingman for your big summer adventures, be sure to document them for the larger Jeep brand fan base and tag your posts with the hashtag #MyJeepStory. Happy off-roading!

Categories: Video, Social, New Inventory, News
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